Influence of Information System Quality and Price on Customer Loyalty GoBeng  Online Transportation Services in the City of Bengkalis

Laila Fitri; Wan Junita Raflah

Laila Fitri
Wan Junita Raflah Politeknik Negeri Bengkalis

Keywords: Information System Quality, Price, Customer Loyalty

Abstract

This study aims to determine the effect and how much influence the information
systems quality and price on customer loyalty GoBeng online transportation services in the
City of Bengkalis partially and simultaneously. This research uses quantitative methods. The
results showed that: There is a positive and significant influence on the information systems
quality on customer loyalty GoBeng online transportation services in the City of Bengkalis,
with a value of tcount>ttable that is 2.019>1.98472 and a significant value of 0.046<0.05.
There is a positive and significant effect of price on customer loyalty of GoBeng online
transportation services in the City of Bengkalis, with a value of tcount>ttable, namely
3.595>1.98472 and a significance value of 0.001<0.05. There is a positive and significant
influence on the information systems quality and prices on customer loyalty of GoBeng online
transportation services in the City of Bengkalis, with a value of Fcount>Ftable, namely
21,962>3.90 and a significant value of 0.000<0.05.