PERSEPSI MASYARAKAT BENGKALIS TERHADAP RENCANA PENDIRIAN OUTLET BUMDESA AIR PUTIH JAYA PADA MASA PANDEMI COVID - 19

Abstract

The purpose of this study was to determine the Bengkalis community's perception of the Air Putih Jaya Bumdes outlet business plan in terms of the business aspect. Data collection techniques used surveys, observational and In Deph Interviews to the management of BUMDES Air Putih Jaya and the Bengkalis community. Data analysis used associative descriptive technique. The research variables are business plan factors, namely: business description, marketing strategy, competitor analysis, development design, operational and management plans as well as financing. Data was collected by probability sampling with Simple Random sampling of 750 respondents. The results of this study indicate that the public's perception of the plan to establish a Bumdesa Air Putih Jaya outlet is in the medium category. This means that in general, respondents believe that the plan to establish this outlet can be carried out, although they are still not completely sure.