Perencanaan dan Produksi Muffinku (Aspek Pemasaran)

Abstract

This final project is entitled Marketing Aspects of Muffinku products. This final project aims to find out the marketing aspects of the planning and production of Muffinku, which in the process include STP marketing (Segmenting, targeting, and positioning), 4P marketing mix, digital marketing and knowing the constraints and solutions. In its implementation, this final project uses 3 methods which consist of a project preparation plan, project implementation plan and accomplishment. The result is that the segmentation specified is all ages and genders. The target market for this project is the Bengkalis community, the placement of this product is a market provided by market partners. in the marketing mix method 4p: the product produced is Mufinku or steamed muffins which are sold at Rp. 1,500 - Rp. 11,000. The place is online media and stalls from marketing partners, promotions are carried out by g digital marketing from WhatsApp and Instagram