THE PLANNING AND PRODUCTION OF CHIPS LUMPIA GARING (LUMRING) (MARKETING ASPECT)

Abstract

This final project is title Chips Lumpia Garing (Lumring) (Marketing Aspects). The purpose of the final project is to look at marketing strategies, marketing mixes, constraints and solutions during the implementation of the Chips Lumpia Garing (Lumring) business. This final project is carried out using 4 (four) stages, namely project preparation, project implementation, project completion. The result of the implementation of this final project, marketing strategy with segmenting, tagetting, and positioning methods. Marketing mix using 7P Produk, Price, Palce, Promotion, People, Process, Physcal Evidence. Product distribution through intermediaries and online sales, the obstacle faced is the difficulty of finding a store to sell Chips Lumpia Garing. The solution is to find a store that wants to sell Chips Lumpia Garing and promote vigorously so that the product is sold optimally. The implementation of this final project starts on August 6, 2022 until November 16, 2022, the completion of the Chips lumpia Garing  project is sold at a price of IDR. 5000 and IDR. 2000 / Pcs with a profit of IDR. 1,777,000