PEMBUATAN VIDEO PROMOSI MITRA BINAAN UMKM PT.KILANG INTERNATIONAL RUU II SUNGAI PAKNING

Video Promosi

  • Fadhilah Alwi Politeknik Negeri Bengkalis
  • Hutomo Atman Maulana
Keywords: Digital Marketing, Video Marketing

Abstract

Traditional trading systems that only rely on traditional marketing methods are considered to have many weaknesses and limitations. Such as the limited place to promote, and the limited reach of consumers to find out the type of product and product availabilityThe specific objective of this project is for prospective buyers to find out more about the MSME business while building trust and interest in the products sold by these MSME. on the other hand, so that the SMEs assisted by PT.Kilang Internasional RU II Sungai Pakning have broad marketing access.Completion of this video marketing project is aimed at helping local product activists so that their sales are known to everyone. Such as the MSME group so that their products can be recognized by all people, Video marketing is a marketing strategy that uses video to market and promote a business''s products or services. So from the results of this video marketing project it can be concluded that this video project can be very helpful and supportive in selling, because in this digital era, people generally prefer to see goods or buy goods using social media, especially with the value level.

Published
2023-11-30
Section
Articles