Marketing Mix of Jamu Kunyit Asam Mbatur

Abstract

This final project is entitled marketing mix of Jamu Kunyit Asam Mbatur. The purpose is to determine the marketing strategy, marketing mix, constrains and solutions faced during the implementation project. This final project used three methods consisting of a project preparation plan, project implementation plan, and a project completion plan. The result of the implementation, marketing strategy with the methods of Segmenting, Targeting, and Positioning. Meanwhile the marketing mix uses the 7P method: products in the forms of Jamu Kunyit Asam Mbatur, prices uses is Biaya plus pricing method, social media promotion (WhatsApp, Facebook and Instagram). Product distributions through intermediaries and penjualan langsung, people refer to the author as operators that operate this project. Meanwhile for the process is refer to the Produksi process that carried out twice a week to ensure the authentically and freshness. Hence, the physical evidence is by Jamu kunyit Asam Mbatur product offered to the customer. The obstacles faced is the difficulty of finding a shop to sell Jamu Kunyit Asam Mbatur. The solution is implement the marketing and promotion strategy to sell product optimally. The completion of Jamu Asam Kunyit Mbatur project is sold at RP 10,000/bottle with the profit of RP 1,215,500.

Keywords : Business Plan, Marketing Strategy, Marketing Mix, Jamu Kunyit Asam Mbatur.