WOMEN’S ENTREPRENEURSHIP SEMINAR IN BUILDING CREATIVE BUSINESS IN THE INDUSTRIAL ERA 4.0” (CASE STUDY ON MARKETING ASPECT)

Abstract

This seminar is an activity carried out to help students and the wider
community increase their desire to build a creative business in the 4.0 era. The
seminar method was chosen because it is more effective in conveying and
receiving material. The main goal of the project to be achieved in this final project
is to create or organize a seminar on increasing the desire to build a creative
business in the 4.0 era. Finding and determining the criteria for sponsors and
donors, determining the promotional tools used such as brochures, advertisements
and banners, knowing the planning and realization of the promotion budget,
knowing the obstacles that occur, looking for solutions to the obstacles
encountered and evaluating seminar activities through feedback from participants.
The results of the project show that the technical aspects of promotion work in
carrying out activities are divided into several stages, namely the stage of finding
project sponsors and donors, determining project promotion tools, determining the
promotion budget, constraints that occur, solutions to obstacles encountered and
project evaluation.