THE MAKING OF A PROMOTIONAL SOCIAL MEDIA ACCOUNT OF TOURISM IN RIAU PROVINCE

Abstract

To promote the tourism sector in Riau Province, several efforts should be made, such as creating brochures, calendars, videos, book information, and social media posts. However, the social media seems to attract more tourist to Riau. It allows society to get information about tourism in Riau Province. Moreover, it is accessible at any time and any location. The paper tries to explain processes of making a promotional social media account. The method used is descriptive research. The result of this study explain steps in making the social media account, collecting the data, providing material, making description, designing the content and posting the content containing thirty-nine object destinations throughout Riau. It is expected that this promotional social media account can be useful to promote tourism in order to attract more domestic and foreign tourists to the province.