Consumer Perceptions about the Paid Baggage Policies and Airline Ticket Buying Decisions at Sultan Syarif Kasim II Airport
This study aimed to determine consumer perceptions of the implementation of the paid baggage, the buying decisions an airline ticket after the imposition of a paid baggage policy, and the influence of consumers perceptions on airline ticket buying decisions after the implementation of the paid baggage policy at Sultan Syarif Kasim II Airport in Pekanbaru. This type of research was associative that aimed to determine the relationship between consumer perceptions of buying decisions. The population in this study are consumers who have traveled through Sultan Syarif Kasim II Airport in Pekanbaru with a sample of 100 respondents. The data processing technique in this study was simple linear regression. The results of this study indicate that consumer perceptions are highly perceived on indicators of exposure, attention and interpretation. The airline tickets buying decisions has a moderate buying decisions on cultural, social, personal, and psychological indicators. Consumers perceptions after the implementation about the paid baggage policy have a positive and significant influence on airline ticket buying decisions at Sultan Syarif Kasim II Airport in Pekanbaru, which means that the higher the consumer perceptions, the buying decisions will be increase.